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Legal

Privacy Policy

Your privacy matters to us. This policy outlines how Clinic Marketing Lab collects, uses, and safeguards your information.

Last updated: February 11, 2026

Clinic Marketing Lab ("we," "our," or "us") operates the website https://clinicmarketinglab.com and provides digital marketing services to healthcare practices. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, use our services, or interact with us.

By accessing our website or using our services, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use our website or services.

1. Information We Collect

Information You Provide Directly

  • Contact information — name, email address, phone number, and practice name when you fill out our contact forms or book a strategy call.
  • Business information — practice type, number of providers, marketing budget, and details about your practice goals.
  • Communications — messages, emails, and correspondence you send to us.
  • Payment information — billing details processed securely through our third-party payment processor. We do not store credit card numbers on our servers.

Information Collected Automatically

  • Usage data — pages visited, time spent on pages, click patterns, and referring URLs.
  • Device information — browser type, operating system, device type, screen resolution, and IP address.
  • Cookies and tracking technologies — as described in the Cookies section below.

2. How We Use Your Data

We use the information we collect for the following purposes:

  • To provide, maintain, and improve our marketing services for your healthcare practice.
  • To respond to your inquiries, schedule strategy calls, and communicate about our services.
  • To prepare and deliver practice growth analyses and marketing reports.
  • To process payments and manage your account.
  • To send you marketing communications (only with your consent, and you may opt out at any time).
  • To analyze website usage and improve user experience.
  • To comply with legal obligations and enforce our terms of service.

3. Data Sharing & Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

  • Service providers — trusted third parties who help us deliver our services (e.g., hosting providers, analytics tools, payment processors, advertising platforms). These providers are contractually obligated to protect your data.
  • Advertising platforms — when managing ad campaigns on your behalf, we may share practice data with platforms such as Google Ads and Meta (Facebook/Instagram) in accordance with their policies and our service agreement with you.
  • Legal compliance — when required by law, regulation, legal process, or governmental request.
  • Business transfers — in connection with a merger, acquisition, or sale of assets, where your information may be transferred as a business asset.

4. HIPAA Compliance

As a marketing agency serving healthcare practices, we understand the importance of protecting patient health information (PHI). Our commitment to HIPAA compliance includes:

  • We enter into Business Associate Agreements (BAAs) with healthcare clients where our services involve access to protected health information.
  • Our patient intake forms and lead capture systems are designed to meet HIPAA security and privacy requirements, including encryption of data in transit and at rest.
  • We limit access to PHI to only those team members who require it to perform their duties, and all personnel receive regular HIPAA training.
  • We do not use patient health information for marketing purposes unless expressly authorized and in compliance with HIPAA regulations.
  • In the event of a data breach involving PHI, we follow all legally required notification procedures as mandated by HIPAA and applicable state laws.

5. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. These include:

Essential Cookies

Required for the website to function properly. These cannot be disabled and include session management and security features.

Analytics Cookies

Help us understand how visitors interact with our website by collecting information anonymously. We use tools such as Google Analytics to analyze traffic patterns and improve our content.

Marketing Cookies

Used to track visitors across websites to display relevant advertisements. These cookies may be set by our advertising partners (e.g., Google, Meta) and are used to build a profile of your interests.

You can control cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

6. Data Security

We take the security of your personal information seriously and implement industry-standard measures to protect it, including:

  • SSL/TLS encryption for all data transmitted between your browser and our servers.
  • Encryption of sensitive data at rest using AES-256 encryption standards.
  • Regular security audits and vulnerability assessments.
  • Access controls and authentication measures to restrict data access to authorized personnel only.
  • Secure cloud infrastructure with redundant backups and disaster recovery procedures.

While we strive to use commercially acceptable means to protect your personal information, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

7. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal information:

  • Right to access — request a copy of the personal data we hold about you.
  • Right to rectification — request correction of inaccurate or incomplete data.
  • Right to erasure — request deletion of your personal data, subject to legal retention requirements.
  • Right to restrict processing — request that we limit how we use your data.
  • Right to data portability — request your data in a structured, machine-readable format.
  • Right to opt out — unsubscribe from marketing communications at any time by clicking the unsubscribe link in any email or contacting us directly.

To exercise any of these rights, please contact us using the information provided below. We will respond to your request within 30 days.

8. Contact Us

If you have any questions about this Privacy Policy, your personal data, or our HIPAA compliance practices, please contact us:

Clinic Marketing Lab

See also our Terms of Service.